Cash Flow: The Lifeblood of Business

More businesses fail from cash flow problems than from lack of profitability. A profitable business can still fail if it runs out of cash.

Understanding Cash Flow

Cash flow is the movement of money in and out of your business. Positive cash flow means more money is coming in than going out.

Common Cash Flow Challenges

  • Customers paying late
  • Seasonal revenue fluctuations
  • Rapid growth requiring investment before revenue arrives
  • Unexpected large expenses

Strategies to Improve Cash Flow

Accelerate Receivables

  • Invoice promptly—same day if possible
  • Offer early payment discounts (e.g., 2% for payment within 10 days)
  • Implement direct debit collection
  • Use invoice financing if needed

Manage Payables Strategically

  • Negotiate extended payment terms with suppliers
  • Use your full payment terms—don’t pay early unless there’s a discount
  • Prioritise creditors strategically

Cash Flow Forecasting

  • Prepare a 13-week rolling cash flow forecast
  • Update weekly with actuals
  • Identify cash gaps 4-6 weeks in advance

Financing Options

  • Overdraft facility (maintain even if not needed)
  • Asset finance for equipment
  • Invoice financing
  • Business loans for specific projects

Bens Advisory provides cash flow planning and financial modelling services.

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